Identity · AI Research
Challenge
Helix Labs had breakthrough protein simulation technology but looked like every other biotech startup. They needed a brand that matched the precision of their science.
Solution
We built an identity system around a single visual metaphor — the helix as a unit of information. The logotype uses custom letterforms where the H and X share a vertical axis. The color system: pure black, clean white, and a single bioluminescent green.
Outcome